It is incredible how misleading food labeling can be. According to the label, this is a source of antioxidants, vitamins, fiber, and protein. I really feel everyone is getting much smarter about reading labels, however there is some interesting stuff in here...
1. Anti-oxidants vitamins C, E, & Beta-Carotene. These are coming from the freeze dried blueberries and from the vitamins added back in after processing the grains and stripping them of their naturally occurring bran and vitamins. Problem...those berries do not have life, so they can't give us life. In nature, vitamins occur in clusters, and do not exist in isolated forms. Vitamin clusters existing in fresh organic fruits and vegetables contain the enzymes we need for absorption and metabolism.
2. Good source of fiber. Similar to the vitamins, the isolated dietary fiber added to the processed cereal will be absorbed differently than fiber found intact in whole plant food grains such as oat, barley, quionoa, etc.
3. Smart Start. Starting your mornings with processed grains has been proven to be not a smart hormonal start to your day. First, highly processed grains are not often processed as carbohydrates, instead stored as fat. More importantly, the morning is one of our periods of the day when our blood glucose levels are highest. We have access to enough glucose (end product of carbohydrates). Rather than affect insulin levels and conversely your entire metabolism with processed grains, try for protein dominant breakfasts.